SQUEEZE MASSAGE, AN INNOVATIVE NEW APP-BASED MASSAGE CONCEPT FROM THE FOUNDERS OF DRYBAR, OPENS IN PROSPER, TEXAS
Squeeze Massage’s new Prosper location is the first in greater Dallas, second in DFW, fourth in Texas, and 15th in the U.S.

FORT WORTH, Texas (July 29, 2024) – Squeeze Massage, a new innovative app-based massage concept created by the founders of Drybar, is now open at 220 S. Preston Road, Suite 20, in downtown Prosper, Texas, approximately 30 minutes north of Dallas. Squeeze’s new Prosper location marks the concept’s first in greater Dallas, second in the DFW Metroplex, fourth in the state of Texas, and 15th nationwide.

Locally owned by Aubrey, Texas resident and female Navy veteran Carrie Strecker, yet conceptualized by Drybar founders Alli Webb, Michael Landau, and Brittany Driscoll, Squeeze Massage was created to disrupt an outdated industry by providing consumers with an accessible, stress-free, and personalized massage experience. With Squeeze’s user-friendly app, guests can easily schedule, pay for, and customize their massages, as well as leave tips, ratings, and reviews. Time is never wasted by having to call in advance to book appointments or wait in line to check-in or out.

Squeeze’s new 2,500-square-foot location in Prosper embodies a modern aesthetic that instills feelings of serenity and strength. It boasts a luminous and inviting entrance adorned with vibrant teal walls, elegant hardwood accents, contemporary floor-to-ceiling glass windows, a tranquil relaxation zone with a “stress-ball wall” and complimentary hot tea, infused water, and healthy snacks. Additionally, the shop offers on-site dedicated parking for its eight (8) private massage suites, each equipped with cutting-edge technologies to tailor every session to the guest’s individual preferences.

Guests at Squeeze-Prosper enjoy complete control over their experience through their selection of personalized preferences, including pressure level, aromatherapy, and in-room ambiance such as lighting and music. These preferences are securely stored within the guest's profile, ensuring massage therapists can consistently deliver exactly what the guest desires. In addition, guests have the option to select from a range of enhancements like deep tissue massage, heat therapy, aromatherapy, and percussion therapy—all included in the standard service with no added fees or charges.

Squeeze-Prosper offers multiple pricing options for guests, including discounted monthly memberships or Pay-Per-Squeeze rates:
• Mid Squeeze Membership: $95/month – includes one 50-minute massage per month
• Main Squeeze Membership: $125/month – includes one 80-minute massage per month
• Mid Pay-Per-Squeeze: $129 for 50-minute massage
• Main Pay-Per-Squeeze: $159 for 80-minute massage

In celebration of its Prosper debut, Squeeze is offering an exclusive and limited-time grand opening offer – anyone who signs up for a monthly membership at Squeeze-Prosper within 90 days of the grand opening will save 40% off the regular member rates for the first three months -- only $75/month for Mid or $105/month for Main. To redeem, visit https://www.squeezemassage.com/appointment/location/4/more-info/prosper and enter promo code PPGO20.

Memberships require no obligation, are billed monthly, and can be canceled anytime. Unused monthly credits roll-over and never expire, and members can easily gift or transfer sessions to a friend or loved one. For each membership sold, Squeeze provides a day of canine support to a person with a disability through Canine Companions, the nation’s leading provider of service dogs to adults, children, and veterans with disabilities.

Squeeze-Prosper’s operating partner and owner, Carrie Strecker, previously served as a Russian and Serbo-Croatian linguist in the United States Navy, before returning to the U.S. and establishing a successful career in corporate leadership with international retail brands including Amazon, L'Occitane en Provence, and Lancôme. She finally decided to leave the corporate world to pursue her long-held ambition of owning her own business after discovering the Squeeze concept, being drawn to its feel-good branding, and knowing first-hand the great demand for a modern-day massage concept in Prosper. After 12 months of construction, permitting, and finish-out, Strecker is thrilled to introduce Prosper to Squeeze’s streamlined, app-based approach to massage therapy.

"I was genuinely captivated by Squeeze's uplifting branding and its blend of innovation and affordability in massage therapy,” said Carrie Strecker, owner and operator of Squeeze-Prosper. “We provide a serene setting devoid of cashiers or cumbersome checkout queues, enabling guests to prolong their relaxation post-massage. With our visually appealing decor and customer-centric, hassle-free approach, I have no doubt Squeeze will quickly become the go-to massage destination for Prosper residents and those who live in the greater North Dallas region.”

 
“At Squeeze, we're always striving to make things better,” said Jennifer Brock, VP of franchise development for Squeeze Massage. “For decades, massage has proven itself to be a valuable, in-demand service within the health and wellness space, but no one has filled the void for what we've coined, ‘affordable luxury’. We are bridging the gap between affordable discount chains and high-end luxury spas — similar price points with an elevated experience.”

Squeeze's flagship location opened in March 2019 in Studio City, California. Within one year, it had almost 1,000 members and generated over $1.6 million in revenue. Nearly 100 Squeeze locations are currently in development, with 300-500 locations planned to open within the next seven years.

 
Squeeze-Prosper is open seven days per week from 8 a.m.-10 p.m. For more information on Squeeze or to book a massage, visit squeezemassage.com or download the free iPhone app from the Apple App Store.

ABOUT SQUEEZE MASSAGE
Squeeze was born out of a love for massages, aiming to bridge the gap between luxurious spas and budget-friendly massage chains. From booking your massage to paying for your session, Squeeze was created to revolutionize and simplify the massage experience. Squeeze is changing how we think about massages, redefining the spa experience for the modern consumer. For more information, visit www.SqueezeMassage.com.

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