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CLAIRE ARMSTRONG
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NDBT (North Dallas Bank and Trust Co.), a leading Texas community banking organization, announces the expansion of its community service efforts including an increased focus on NDBT Cares, the bank’s primary service organization. In conjunction with the new direction, Lisa Rushing, a 19-year banking professional, has been promoted to Director of Community Engagement and will lead the emphasis on elevating the overall impact of NDBT’s resource investment supporting the communities served.

“Community service has always been at the core of who we are as a community bank. Creating a more dedicated, manageable, and measurable approach to our focus and effort allows us to better engage and serve our communities,” said Larry Miller, NDBT’s president and chief executive officer. “Lisa’s passion and knowledge of our business, culture, and communities create a perfect fit to lead this initiative.”

In this newly created role, Rushing will identify service opportunities for NDBT to expand its reach across the bank’s business footprint, while connecting NDBT professionals to participate where most needed within the bank’s communities. Rushing has managed the NDBT Cares program for the past year, while also serving as a corporate business development officer. She began her career at NDBT as a teller followed by roles in personal banking and lending.  

NDBT Cares was formed in 2019 to create a more formalized and strategic approach to the bank’s service efforts. Last year alone, NDBT’s community engagement through NDBT Cares produced more than 130 service hours from its banking professionals with pledged donations in excess of $487,000 benefiting approximately 80 organizations. To learn more about the bank’s community impact through NDBT Cares, please visit https://ndbt.com/ndbt-cares.html.

ABOUT NDBT
Founded in 1961, NDBT (North Dallas Bank and Trust Co.) is an independent community bank with five banking centers located in Dallas, Addison, Frisco, Las Colinas, and Plano. Headquartered on the corner of Preston Road and LBJ at 12900 Preston Road in Dallas, NDBT is dedicated to helping people make smarter choices in business and life by offering authentic banking solutions, wealth management, and innovative online banking tools. NDBT is Member FDIC and an Equal Housing Lender. For more information, call 972.716.7100, or visit online at www.ndbt.com or www.facebook.com/NDBTMarketing/.

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Natural talker, strong communicator, and lover of people! “Never-say-never” spirit. Fort Worth native. Pepperdine University graduate. PR practitioner for 15 years & counting. Past president (2017) of the Greater Fort Worth Chapter of the Public Relations Society of America (PRSA). "40 Under 40" honoree by the Fort Worth Business Press (2013). Recipient of numerous local & national PR awards, including PR News' PR Platinum Awards, PR Daily's Video Awards, MarCom Platinum Awards, and 20+ Worthy Awards from the GFW PRSA Chapter. - Contact CLAIRE at  
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